6/00-present
Door Store, Inc., Secaucus, NJ
Advertising Director
• Start-up and maintain digital advertising department for retail furniture chain. Solely responsible for all print advertising, catalogs, direct mailers, store signage and business stationery.

• Concept and design successful weekly advertising campaigns to increase brand awareness, as well as bringing the advertising to a higher level of professionalism. Promote marketing concepts through television, radio, outdoor, B to B partnerships.

• Single-handedly design, build, upload and maintain consumer retail website and monthly e-newsletter for over seven years.

• Lead in-house e-commerce team, work closely with chosen vendor to re-design website and add e-commerce platform integrating with current POS software. Supervise weekly email campaign, create artwork for home page, landing pages, and elsewhere on website.
Manage pages using CMS through Magento platform.

• Implement in-house digital photography used for both advertising, product catalog and marketing materials.

• Institute digital .pdf workflow to newspapers via on-line delivery, virtually eliminating production expenses.

• Track monthly media expenditures, resulting in the ability to make educated media planning possible for this company for the first time.

10/94-present
One Flight Up Design
Sole-ownership of graphic design firm. Projects include Direct Mail Design, Catalog Design, Book/Video Cover Design, Print Advertisements, Marketing Kit Design, Website design. Production work encompasses page composition through preparation of files for output, including hi-resolution photo retouching and manipulation.

Partial client list:
MSNBC, Secaucus, NJ
NBC Cable Networks, Fort Lee, NJ
NY/NJ Trail Conference
New Jersey City University, Jersey City, NJ
Project House, Inc., Hackensack, NJ
Attis Publishing, Kearny, NJ
East Rutherford Roofing
Flaghouse, Inc., Hasbrouck Heights, NJ
RLA Creative, Inc., Cresskill, NJ
VTS Travel, Inc., Mahwah, NJ
The Adventure Group, River Edge, NJ
Dowden Publishing, Montvale, NJ
Publisher’s Design Group, Allendale, NJ
Canfield Scientific, Inc., Fairfield, NJ
Leannec Publishing, Fairfield, NJ

•2004 American Graphic Design Award; for excellence in communication and graphic design by Graphic Design usa. Gallery Opening Announcement and show brochure.

4/97-5/98
CNBC, Fort Lee, NJ
Freelance Art Director, Creative Services
• Conceptualize, design and execute consumer and trade ads, affiliate and ad trade marketing support material, promotional items, corporate collateral material and presentation support graphics.

• Supervise freelance artists, maintain relationships with project managers, writers, internal clients and external vendors.

• Responsible for all pre-press requirements, attend press checks.

• Maintain department hardware and software.

• 1997 Association of Graphic Communications; Awarded Certificate of Achievement for CNBC Affiliate Marketing Kit.

6/92-8/94
Medical Economics Publishing, Montvale, NJ
Assistant Art Director, Art Department
• Managed and streamlined the production process for all demographic versions of flagship magazine; resulting in reduced per-page costs of 50%.

• Designed and executed reprints and special projects for the Company’s 14 publications.

• Trained and educated co-workers on Macintosh software programs.

1988-1992
Paulist Press, Mahwah, NJ
DynaGrafik Design Studios, Inc., Monsey, NY
Joel Mitnick Design, Inc., Englewood, NJ
Comprehensive Video Supply Corp., Northvale, NJ
• Transitioned art department from traditional to desktop publishing format.

• Supervised operations of art department, managed staff of artists.

• Assisted in all stages from design concept through completion on a variety of communication graphics including corporate logos, brochures, posters, retail store signage, promotional graphics and newspaper, magazine, television, direct mail advertisements.